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AdTale Marketing
Illustrative image of a pergola on a backyard patio

Home & outdoor

High-ticket projects that attract browsers instead of buyers.

What we do

  • Paid ads

    Meta and Google campaigns built around buying intent, not cheap clicks.

  • Websites & landing pages

    Landing pages with a project gallery and a form that qualifies before the site visit is booked.

  • Automation & CRM

    A CRM that scores and follows up, so the sales team walks into every visit prepared.

What we aim for

Fewer wasted site visits and more conversations with people ready to build.

How we see it

Pergolas, remodels, pools, landscaping: in home and outdoor, every project is a big investment and the decision takes time. The challenge isn't getting clicks, it's attracting people with a real budget and real intent, and following up until they're ready to build.

At AdTale Marketing we run campaigns focused on buyers, landing pages with galleries of real projects and a CRM that qualifies every lead before the site visit and follows up after the quote. That way your sales team spends its time on the people closest to a decision. You can start with ads and add the rest as the system grows.

Where clients slip away

  1. Leads who are just browsing

    Poorly targeted ads attract people who look at photos but have no budget or timeline. The sales team wastes time on site visits that go nowhere.

  2. Follow-up that drops off

    Weeks can pass between the quote and the signature. Without organized follow-up, the interested customer cools off or goes with whoever reached out again.

  3. Projects nobody gets to see

    Great finished work sells better than any promise, but many companies have no clear galleries or testimonials in sight.

Frequently asked questions

  • How do you separate browsers from real buyers?

    We combine purchase-intent targeting, messaging that speaks clearly about investment and timelines, and forms with qualifying questions such as project type, location and estimated start date. Then the CRM sorts each lead by their answers, so your team can prioritize the people who are closest to making a decision.

  • What results have you achieved in this industry?

    With ShoPros, now operating as DeSeta, a luxury pergola brand in the US, the campaigns reached 60+ leads per month at a cost per lead of $42. It's a real case, not a promise: every market and every product responds differently, and that's what we analyze in the audit.

  • Does digital marketing work for high-ticket projects?

    Yes, but with a different logic. A big project rarely closes on the first click: the customer compares, asks for references and comes back several times before deciding. That's why we work the full journey, from the first ad to follow-up by email and WhatsApp after the quote.

  • Do you work with companies in other countries?

    Yes. Our team works between Quito and Miami, and we serve brands in Latin America and the US. We produce campaigns, websites and content in English and Spanish, depending on the market you sell to. Meetings happen over video call and reports arrive every month, wherever you are.

30 minutes. Zero commitment.

A free audit of your marketing and your operation. We'll show you where customers are slipping away.

Book your audit