Paid advertising
Meta, Google and LinkedIn campaigns built on a full-funnel strategy and optimized to your cost per acquisition or ROAS.
What's included
- Full-funnel strategy: awareness, consideration and conversion
- Pixel, Conversions API and key event setup
- Audiences from interests, lookalikes and customer lists
- Creatives and copy for every platform and format
- Retargeting for people who visited your site or saw your ads
- Ongoing tests of creatives, audiences and messaging
- Continuous optimization to CPA or ROAS
How we work
Audit and setup
We review your accounts, install tracking and define what counts as a conversion for your business.
Launch
We go live with campaigns for each funnel stage, several creatives and separate audiences to learn what works.
Optimization
We shift budget toward what converts, pause what doesn't and refresh creatives before they wear out.
Channels and tools
- Meta
- Google Search
- YouTube
- TikTok
What you receive
- Monthly report with spend, results and next steps
- Campaign dashboard you can access anytime
- Library of approved creatives
In depth
Paid advertising puts your business in front of people who are already searching for what you offer, or who match your ideal customer even if they don't know you yet. At AdTale Marketing we run campaigns on Meta, Google, LinkedIn and TikTok for clinics, service businesses and brands that need qualified leads, not just reach.
Before spending the first dollar, we define what a conversion means for you, how much you can pay for it and what message each stage of the funnel needs. You can hire ads on their own or combine them with landing pages, AI agents and a CRM, so no lead you paid for goes unanswered.
Works on its own. Better combined.
You can hire this service by itself. If you combine it, this is how it connects with the rest of your strategy.
every lead gets answered in seconds, at any hour.
+ AI agentsevery ad lands on a page that speaks to the same offer.
+ Websites & landing pagesevery lead enters the pipeline tagged with the campaign that brought it.
+ Automation & CRMyour best-performing content becomes your next ad.
+ Social media & content
Frequently asked questions
How long does paid advertising take to show results?
The first few weeks are a learning period: the platforms need data to know who to show your ads to, and we need to see which creatives and audiences respond best. From there, we optimize continuously. We don't promise results within a fixed timeframe, because they depend on your market, your offer and your budget.
How much should I spend on ads?
It depends on your strategy: your goal, the competition in your category and how much a new customer is worth to you. That's why we don't work with fixed amounts. In the free 30-minute audit, we review your situation and agree together on a reasonable starting budget and what we'll measure with it.
Is it better to advertise on Meta or Google?
They play different roles. Google captures people who are already searching for your service, so it tends to work well when intent is clear. Meta, TikTok and LinkedIn let you reach people who match your ideal customer even if they aren't searching yet. In the strategy, we decide which combination makes sense for your business and in what order.
Do I need a website to run ads?
Not always. Some campaigns can send people to lead forms inside Meta or to a WhatsApp conversation. Even so, a landing page that matches the ad usually helps you convert better and measure more accurately. If you don't have one, we can build it as part of the project or start with what you already have.
30 minutes. Zero commitment.
A free audit of your marketing and your operation. We'll show you where customers are slipping away.