Huge catalogs that nobody finds online.
A website that organizes the catalog clearly and turns a visit into a quote request.
Content that shows finishes, materials, and finished jobs.
Email that keeps repeat buyers up to date on products and seasons.
A catalog that works like one more salesperson, with quote requests coming in without chasing them.
A print shop can offer hundreds of products, finishes and materials and still be hard to find online. Buyers, from agencies to procurement departments, want to see options, understand turnaround times and request a quote without having to call several times.
At AdTale Marketing we help printing companies organize their catalog on a clear website, show their work on social media with content people understand, and stay top of mind, through email, with customers who buy on a recurring basis. You can start with a single piece or combine several.
The products exist, but they aren't organized on a site that Google and buyers can navigate. Visitors leave before they find what they need.
Orders coming in by phone, email and WhatsApp without a clear form mean details get lost, questions get repeated and replies get delayed.
Many buyers come back every season, but if nobody reminds them of the date, they end up getting a quote from another print shop.
Not necessarily. Many print products depend on quantities, materials and finishes, so a catalog with a well-designed quote request usually works better than a shopping cart. For standard products, selling online can make sense. We evaluate it with you based on your catalog and your customers.
Content that shows the work up close: finishes, textures, paper stocks, processes on the press and finished pieces in context. It helps buyers picture their own project and trust the quality. Simple guides also work well, like how to prepare a file for print or which material to choose.
It starts with a well-structured website, with a clear page for each product category and copy that uses the words your customers search with. We add a technical SEO foundation and, when the strategy calls for it, Google Search campaigns to capture high-intent searches while organic rankings are built.
Yes, especially for buyers who come back every season. With segments by customer type and product, we can send reminders ahead of key dates, updates on new materials or ideas for their next campaign. They're useful messages that keep your print shop top of mind without calling every customer.
A free audit of your marketing and your operation. We'll show you where customers are slipping away.
